Email marketing no gos and how to solve them

When it comes to email marketing there are a lot of things that can help us create more engagement and user retention Something that may be even worse is when our emails go into the spam folders after continually emailing with your audience

There are a few things we can try to do to prevent this from happening which we will explain below Below we have tried to explain a few problems with email marketing and how to solve them :

Solutions :
Send a double opt in or a welcome email : This will help users to get verified. If the first of many emails goes straight to the spam folders there are a couple of things you can try to do. Contact them to ensure that the email does not go to the spam folder ensuring they mark it as “not spam. This will tell the ISP that the email should go to the main inbox going forward. The alternative to that is to request your audience to add you to the safe email list
Get a verified domain : This may sound simple but if you buy your email domain and you own it will be easier for email marketing. It's essential if you own the domain and will improve your likelihood of not ending up in the spam folder
Solutions :
Personalise your newsletters and emails : It may sound simple enough but you will be surprised how little it gets done! This can be as simple as to market to a specific segmented audience. A good way to find out what your audience wants is to ask them directly and then tailor the email list accordingly! Pictures and plenty of links work too!
Optimizing the calls to action on the emails : Putting the links in the email at the right point is essential to getting people to click on them. Even making them shorter may lead to higher click rates!
Solutions :
Use better sign up forms that will keep new users to sign up. There is a whole psychology behind this. Ask us for examples!
Dont just use email marketing to promote your newsletters. There are plenty of other channels to get people to read it!