Below we have created a quick and effective guide for the dos and dont's of an effective email marketing campaign which can lead to highly successful open rates for your emails
We hope it helps !
Do’s of email marketing
Make sure you grow your list organically and over a period of time. Don’t download a bunch of email lists. It’s the wrong strategy and will not help in the long term
Make sure you write a catchy subline. This is essential. Give your audience a reason to continue reading your newsletter
Try to use a catchy preview text to keep your audience engaged
Grammar and spelling. It's essential to get these right from the start. Your audience will drop off if they don't find this job is done well
Test and try. Keep track of your open rates and see when is the best time to send your emails to ensure the best open rates
Campaign reports are essential. Pay close attention to them
Send test emails before you send! Make sure you get the content right from the start!
Keep the emails personalized to the audience you’re sending them to
Make sure you create multiple lists tailored to your audience, not use a generic email list
Dont's of email marketing
Spend your time collecting a bunch of emails and end up not using any of them
Have misspellings in your newsletters. This is essential for your audience
Take too long of a break between your newsletters. Send your emails frequently
Make sure you keep track of your analytics and see what is working and what is not
Continue to send a one fits all email to your audience
